Born Good Natural Dishwash Gel 500ml - Spanish Citrus Fragrance, Tough on Grease Stains, Safe for Hands, Baby Bottles, and Pet Bowls - Biodegradable, Non-Toxic, Eco-Friendly, Organic Formula with No Residue

Key Features: - Formulated with natural ingredients - Removes grease and stains effectively - Safe for use on hands, baby bottles, and pet bowls - Biodegradable and non-toxic - Leaves no residue

For whom: - Individuals looking for an eco-friendly and safe dishwashing solution - Parents who want a gentle yet effective option for washing baby bottles - Pet owners who require a non-toxic cleaner for their pet bowls

Pros: - Natural ingredients - Tough on grease and stains - Safe for hands, baby bottles, and pet bowls - Biodegradable and eco-friendly - Leaves no residue

Cons: - Some users may prefer a different fragrance than Spanish Citrus

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of tough cleaning power and safety for sensitive items.	Retail360
Brand Strength	20	18	Established brand with a reputation for natural and safe products.	Brand Equity
Category Momentum	20	15	Growing demand for eco-friendly household products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar eco-friendly dishwash gels.	Business Today
Competition	10	8	Facing moderate competition from other established eco-friendly dishwash brands in the market.	ETRetail
Use-case Advantage	5	5	Versatile usage for households with babies and pets, catering to specific needs.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'Born Good Natural Dishwash Gel' well in the growing eco-friendly household products segment in India.

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