Bonzella Heel Inserts Cushion Pads - 2 Pairs of Back-of-Heel Grips for Men and Women | Shoe Insoles for Loose Sneakers, Shoes, and Boots | Heel Protector Filler Pads for Comfort and Fit

The Bonzella Back of Heel Inserts Cushion Pads are specially designed to provide extra comfort and support for loose or oversized shoes. These heel grips liners help to fill in the extra space at the back of the heel, preventing your feet from slipping out of your shoes while walking or running.
Key Features: - Contains 2 pairs of heel protector filler insert pads - Made of soft and durable material for long-lasting comfort - Easy to insert and remove from shoes - Suitable for both men and women
For whom: These heel cushion pads are ideal for anyone who experiences discomfort or slipping in their shoes due to a loose fit at the back of the heel. They are suitable for both men and women and can be used in a variety of shoe styles, including sneakers, boots, and dress shoes.
Pros: - Helps to improve shoe fit and overall comfort - Prevents blisters and chafing caused by loose shoes - Durable and easy to clean - Can be trimmed to fit different shoe sizes Cons: - May take some time to get used to the feel of the inserts in your shoes - Might not provide enough padding for very loose shoes - May not be suitable for all shoe styles or materials

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers versatile heel cushioning for various shoe types.	Consumer Reports
Brand Strength	20	10	Established brand with positive consumer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for foot care products in Indian market.	Mintel
Price Positioning	20	8	Competitive pricing compared to similar products in the market.	Pricebaba
Competition	10	10	Facing moderate competition with room for market growth.	Business Standard
Use-case Advantage	5	5	Addresses common discomfort issues with shoes in Indian climate.	Times of India
Final Market Score	100	66/100 (3.30/5)	Bonzella Heel Inserts Cushion Pads offer a well-rounded solution for foot comfort in the Indian market.

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