Boericke & Tafel India Anti-Dandruff Shampoo 150ml Pack of 2

Boericke Tafel India Anti Dandruff Shampoo is a specially formulated shampoo designed to effectively combat dandruff and relieve itchy scalp.

Key Features: - Contains natural ingredients like tea tree oil, neem, and rosemary - Helps to soothe and nourish the scalp - Controls dandruff and prevents its recurrence - Suitable for all hair types

For whom: This shampoo is suitable for individuals who are dealing with dandruff and scalp itching. It is safe for all hair types and can be used by both men and women.

Pros: - Natural ingredients provide effective relief without harsh chemicals - Pleasant fragrance - Leaves hair feeling clean and refreshed

Cons: - May not work for severe cases of dandruff - Some users may find the consistency to be too watery

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-dandruff formula in a convenient pack size.	Consumer Reports
Brand Strength	20	18	Established reputation of Boericke & Tafel in India.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail Gazette
Competition	10	0	Intense competition from other anti-dandruff shampoo brands.	Euromonitor
Use-case Advantage	5	3	Suitable for regular use with long-lasting effects.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Boericke & Tafel India Anti-Dandruff Shampoo offers a well-rounded solution in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—