Biolage Colorlast Professional Conditioner - Protects & Maintains Vibrancy of Color Treated Hair for up to 9 Weeks - Anti-Fade Formula - Natural, Vegan, Cruelty-Free - 98g

Biolage Professional Colorlast Conditioner is specially formulated to protect colored hair and maintain its vibrancy, depth, and tone for up to 9 weeks. It has anti-fade properties that help to extend the life of your hair color. Additionally, this conditioner is made with natural ingredients, is vegan, and cruelty-free.

Key Features: - Protects colored hair - Maintains vibrancy, depth, and tone - Anti-fade properties - Natural, vegan, and cruelty-free - 98 grams

For whom: This conditioner is ideal for individuals with color-treated hair who want to keep their hair color looking fresh and vibrant for longer periods of time.

Pros: - Helps to extend the life of hair color - Made with natural ingredients - Vegan and cruelty-free

Cons: - Only comes in a 98 gram size, which may not be enough for individuals with very long or thick hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for color-treated hair, meeting a key need in the market.	Nielsen
Brand Strength	20	18	Biolage is a well-known brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural, vegan hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	GfK
Competition	10	8	Facing competition from other established color protection conditioner brands in India.	IRI
Use-case Advantage	5	5	Long-lasting color protection for up to 9 weeks provides a unique benefit to consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength, unique features, and competitive pricing.

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