Bigen Men's Beard Dye in Natural Black B101 - 40g

This Bigen Mens Beard Colour in Natural Black shade is specially designed to provide long-lasting, natural-looking colour to men's facial hair.

Key Features: - Easy-to-use, no-drip cream formula - Provides up to 30 days of colour - Ammonia-free formula for gentleness on skin - Covers grey hair effectively - Contains conditioning ingredients for softness and shine

For Whom: This product is ideal for men who want to easily and effectively cover up grey hairs in their beard and achieve a natural-looking, long-lasting colour result.

Pros: - Easy application process - Natural-looking results - Long-lasting colour - Gentle on skin - Conditioning properties for softness and shine

Cons: - May require more frequent touch-ups for some individuals - Colour may fade quicker on coarse or resistant hair types

Overall, Bigen Mens Beard Colour in Natural Black is a convenient and effective solution for men looking to enhance their facial hair colour with a natural, long-lasting result.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural-looking black dye suitable for Indian men.	India Today
Brand Strength	20	15	Established brand with a reputation for quality products.	Brand Equity
Category Momentum	20	10	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing competition from both local and international beard dye brands.	The Economic Times
Use-case Advantage	5	5	Easy-to-use beard dye for men looking to maintain a groomed appearance.	Vogue
Final Market Score	100	66/100 (3.30/5)	Bigen Men's Beard Dye in Natural Black B101 is well-positioned in the growing Indian men's grooming market.

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