Bigen Men's Beard Color in Medium Brown 20g

About Product: Bigen Men's Beard Color in Medium Brown is a specially formulated dye designed for men's facial hair. It provides long-lasting color that effectively covers gray hairs for a natural look. Key Features: - Easy-to-use dye that requires no mixing - Quick application process that takes only 10 minutes - Ammonia-free formula that is gentle on the skin - Long-lasting color that resists fading For whom: This beard color is ideal for men who want to easily and effectively cover up gray hairs in their facial hair. It is suitable for all hair types and textures. Pros: - Provides natural-looking color that blends seamlessly with existing hair - Quick and convenient application process - Gentle formula that does not irritate the skin - Long-lasting results that resist fading Cons: - Some users may find the color to be slightly darker than expected - May require touch-ups after a few weeks for optimal results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy-to-use and quick beard coloring solution for men.	India Retailing
Brand Strength	20	15	Established brand with good reputation in hair coloring products.	Brand Equity
Category Momentum	20	10	Growing trend of men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing competition from other beard coloring brands with wider shade ranges.	The Economic Times
Use-case Advantage	5	5	Solves the problem of grey beard hair effectively and conveniently.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Bigen Men's Beard Color in Medium Brown 20g offers a competitive solution in the growing men's grooming market in India.

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