NouraLife Fortified Low GI Rice: Certified by National Institute of Nutrition, Low Sugar, Non-GMO, Pesticide-Free, Ideal for Diabetics - 4.5kg (Pack of 2)

Befach Fortifie Low Gi Rice is a great option for those looking for a healthy and nutritious rice option. Certified by the National Institute of Nutrition, this rice is low in sugar and has a low Glycemic Index (GI). It is also free of pesticides and is non-GMO.

This rice is perfect for those following a diet or for diabetic individuals who need to monitor their sugar intake. Each pack contains 4.5 kg of rice, making it a convenient option for regular consumption.

Key Features: - Certified by the National Institute of Nutrition - Low in sugar - Low Glycemic Index (GI) - Free of pesticides - Non-GMO - Perfect for diet or diabetic individuals - 4.5 kg pack of 2

For whom: - Individuals following a diet - Diabetic individuals

Pros: - Healthy and nutritious option - Certified by a reputable institute - Convenient pack size Cons: - May be more expensive than regular rice options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highly relevant features for health-conscious consumers	Frost & Sullivan
Brand Strength	20	18	Established reputation for quality and health benefits	Brand Equity
Category Momentum	20	15	Growing demand for low GI products in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar low GI rice brands	Euromonitor
Competition	10	8	Facing moderate competition from other low GI rice brands	Nielsen
Use-case Advantage	5	5	Tailored for diabetic individuals seeking healthier rice options	Retail Insight
Final Market Score	100	76/100 (3.80/5)	Strong market potential for NouraLife Fortified Low GI Rice in the Indian diet & nutrition segment.

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