Beco Bamboo Aloe Vera Wet Wipes - Pack of 25 Pulls, 100% Natural & Eco-Friendly

These wet wipes from Beco are made from bamboo and infused with aloe vera, making them gentle on the skin and environmentally friendly. Each pack contains 25 pulls, making them convenient for on-the-go use.
Key Features: - Made from bamboo and infused with aloe vera - Gentle on skin - Environmentally friendly - Convenient pack size of 25 pulls
For whom: These wet wipes are perfect for anyone looking for a natural and eco-friendly option for wiping hands or surfaces. They are gentle enough for all skin types and safe for the environment.
Pros: - Made from sustainable bamboo - Infused with soothing aloe vera - Convenient pack size - Environmentally friendly
Cons: - May not be as readily available in stores compared to other brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera inclusion aligns with consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with a focus on natural and eco-friendly products.	Brandwatch
Category Momentum	20	15	Growing demand for eco-friendly personal care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar eco-friendly wet wipes in the market.	Retail360
Competition	10	5	Facing competition from established and emerging eco-friendly wet wipe brands.	Nielsen
Use-case Advantage	5	3	Convenient pack size suitable for on-the-go use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment position the product well in the growing eco-friendly personal care market in India.

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