Azah XXL Night Pads - 30 Pack 350MM

Key Features: Azah XXL Sanitary Napkins are designed for overnight protection with its extra long and wide back coverage. The cottony soft material ensures comfort and prevents any skin irritation. The leak-proof design provides maximum protection against leakage, even on heavy flow days.

For whom: These XXL pads are perfect for women who experience heavy flow during their menstrual cycle and need extra coverage and protection, especially during the night. With its long and wide back design, it provides extra assurance and comfort for a worry-free sleep.

Pros: Azah XXL Sanitary Napkins are highly absorbent and can hold a lot of fluid without leaking. The cottony soft material is gentle on the skin and prevents any irritation. The extra-long and wide back design provides maximum coverage for overnight protection.

Cons: Some users may find the XXL size to be too large for their preference, especially during the day when a slimmer pad is more comfortable. Additionally, the extra coverage may not be necessary for women with lighter flow.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	XXL size, leak-proof, and overnight protection meet consumer needs	GfK, Euromonitor
Brand Strength	20	10	Established brand with good reputation in feminine hygiene	Brandwatch, Kantar
Category Momentum	20	15	Strong demand for sanitary napkins in Indian market	Nielsen, Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	IRI, Statista
Competition	10	6	Facing competition from other brands offering similar features	Forbes, Business Standard
Use-case Advantage	5	5	Extra long and wide back provides added comfort and protection	RetailWire
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with strong brand and feature fit

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—