Aveeno Skin Relief Body Wash for Sensitive Skin 354ml

About Product: Aveeno Body Wash Skin Relief is specially formulated for sensitive skin, providing a gentle and soothing cleansing experience. It is dermatologist recommended and clinically proven to gently cleanse and moisturize without irritating the skin.

Key Features: - Contains soothing oatmeal to help relieve dry, itchy skin - Fragrance-free and hypoallergenic - Gentle enough for daily use - Soap-free formula

For Whom: This body wash is ideal for individuals with sensitive skin who are looking for a gentle and effective cleansing solution. It is suitable for adults and children alike.

Pros: - Helps relieve dry, itchy skin - Gentle and soothing formula - Hypoallergenic and fragrance-free - Can be used daily

Cons: - Some users may find the consistency to be too thin - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aveeno Skin Relief Body Wash meets the needs of sensitive skin consumers in India.	GfK
Brand Strength	20	15	Aveeno is a well-known brand for skin care products in India.	Euromonitor
Category Momentum	20	10	Growing demand for sensitive skin products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	AC Nielsen
Competition	10	6	Facing competition from other sensitive skin body wash brands in India.	IRI
Use-case Advantage	5	5	Provides relief for sensitive skin without harsh chemicals.	Kantar
Final Market Score	100	66/100 (3.30/5)	Aveeno Skin Relief Body Wash is well-positioned in the Indian market for sensitive skin care.

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