Ashba Botanics Nourishing Conditioner for Dry, Frizzy Hair - Hydrating Deep Conditioning Treatment for Wavy & Curly Hair with Shea Butter, Argan Oil, Green Tea - Natural, Silicone & Paraben Free - 200mL

Ashba Botanics Nourishing Conditioner is a deep conditioning treatment specially formulated for dry, frizzy hair.

Key Features: - Infused with nourishing ingredients like shea butter, argan oil, and green tea - Provides intense hydration to wavy and curly hair - Free of silicone and parabens - Comes in a convenient 200ml size

For whom: This conditioner is perfect for those with dry, frizzy hair looking for a solution to restore moisture and manageability to their locks.

Pros: - Leaves hair feeling soft and smooth - Helps to reduce frizz and flyaways - Nourishing ingredients promote healthy hair growth

Cons: - Some may find the consistency to be too thick for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in shea butter, argan oil, and green tea, meeting the needs of Indian consumers with dry, frizzy hair.	IndiaRetailing
Brand Strength	20	18	Established brand with positive customer reviews and loyalty programs.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural hair conditioners in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other established natural hair care brands in the Indian market.	BusinessToday
Use-case Advantage	5	5	Addresses the specific needs of wavy and curly hair, a common hair type in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with a well-fitting product in a growing market, facing moderate competition.

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