ATOM Protein 200g - Vegan - Digestible

- AS IT IS ATOM Plant Protein is a high-quality plant-based protein powder that contains 25g of protein per serving. It is a great source of amino acids and has a profile similar to whey protein, making it an ideal choice for muscle recovery and growth.

- This plant protein powder is easy to digest, making it suitable for those with sensitive stomachs or digestive issues. It is also vegan-friendly, making it a great option for those following a plant-based diet.

- AS IT IS ATOM Plant Protein is suitable for anyone looking to increase their protein intake, whether they are an athlete, fitness enthusiast, or simply looking to improve their overall health and wellness.

- One of the key benefits of AS IT IS ATOM Plant Protein is that it is a clean and natural protein powder without any artificial ingredients or fillers. It is also free from dairy, soy, and gluten, making it suitable for those with dietary restrictions. However, some users may find the taste to be slightly different compared to traditional whey protein powders.

Overall, AS IT IS ATOM Plant Protein is a high-quality plant-based protein powder that provides a good source of protein with a profile similar to whey. It is easy to digest, vegan-friendly, and suitable for a wide range of individuals looking to increase their protein intake.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, vegan, and easy to digest align well with current consumer preferences.	Nielsen
Brand Strength	20	10	Established brand with good reputation in the health and wellness sector.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar plant protein products in the market.	GfK
Competition	10	6	Facing competition from both established and emerging plant protein brands in the market.	Statista
Use-case Advantage	5	5	Versatile product suitable for various dietary needs and fitness goals.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential for AS IT IS ATOM Plant Protein in the growing Indian plant-based protein segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—