Ariel Complete Detergent Powder 4kg - Removes 100 Tough Stains in 1 Wash - Long-Lasting Fragrance - Ideal for Semi-Automatic Washing Machines - Bucket Wash Compatible

Key Features: - Removes 100 tough stains in just one wash - Long-lasting fragrance that lasts for up to 2 weeks - Specifically designed for semi-automatic washing machines and bucket wash
For whom: Ariel Complete Detergent Powder is ideal for households with semi-automatic washing machines or those who prefer to do their laundry using the traditional bucket wash method. It is suitable for families with active lifestyles and who need a powerful detergent to remove tough stains effectively.
Pros: - Removes a wide range of tough stains, including grease, dirt, and food stains - Long-lasting fragrance keeps your clothes smelling fresh for up to 2 weeks - Specifically formulated for semi-automatic washing machines and bucket wash
Cons: - May not be suitable for use in fully automatic washing machines - Some users may find the fragrance too strong if they prefer unscented laundry products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored features for semi-automatic washing machines and bucket wash	Livemint, Business Today
Brand Strength	20	18	Ariel is a well-established and trusted brand in India	Business Standard, Hindu Business Line
Category Momentum	20	15	High demand for laundry products in Indian market	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar products in the market	Financial Express, CNBC TV18
Competition	10	9	Facing competition from other established detergent brands	Moneycontrol, NDTV Profit
Use-case Advantage	5	4	Effective in removing tough stains in a single wash	India Today
Final Market Score	100	76/100 (3.80/5)	Ariel Complete Detergent Powder 4kg holds a strong position in the competitive Indian laundry market.

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