AreoVeda Stretch Mark Cream 25gm - Targets Old and New Stretch Marks Effectively, Visibly Reduces Marks and Improves Skin Elasticity in 28 Days with Striover CryoCoffee and Hyaluronic Acid - Lab Tested, Ecocert Certified, Natural and EWG Verified - Pregna

t and breastfeeding safe.

Key Features: - Targets both old and new stretch marks effectively - Visibly reduces marks and improves skin elasticity in 28 days - Contains Striover CryoCoffee and Hyaluronic Acid - Lab tested for effectiveness - Ecocert Certified Natural and EWG Verified - Safe for use during pregnancy and breastfeeding

For whom: - Anyone looking to reduce the appearance of stretch marks - Pregnant or breastfeeding women

Pros: - Effective in reducing the appearance of stretch marks - Improves skin elasticity - Contains natural and safe ingredients

Cons: - May take time to see results - Limited availability in some regions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Innovative ingredients like Striover CryoCoffee and Hyaluronic Acid cater to consumer needs.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for natural and effective products.	Brandwatch
Category Momentum	20	15	Growing demand for premium skincare products in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium stretch mark creams in the market.	Kantar
Competition	10	10	Facing moderate competition from established and emerging brands offering similar products.	Nielsen
Use-case Advantage	5	5	Addresses both old and new stretch marks effectively, appealing to a wide consumer base.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative ingredients and competitive pricing position AreoVeda Stretch Mark Cream well in the premium skincare segment in India.

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