Aptamil Premium Prebiotics 400g

About Product: Aptamil Premium Infant Formula Milk Powder is specially formulated for babies aged 6-12 months. It contains prebiotics and DHA to support your baby's growth and development. The 400gms BIB pack is convenient for on-the-go feeding.

Key Features: - Formulated for babies aged 6-12 months - Contains prebiotics and DHA - Convenient 400gms BIB pack - Supports growth and development

For whom: This product is suitable for babies aged 6-12 months who are transitioning to solid foods. It is a great option for parents looking for a convenient and nutritious formula milk powder.

Pros: - Contains important nutrients like prebiotics and DHA - Convenient packaging for easy feeding on-the-go - Specially formulated for babies in the 6-12 month age range

Cons: - Some babies may have sensitivities to certain ingredients - Can be more expensive than other formula options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains prebiotics and DHA suitable for babies 6-12 months.	Product Packaging
Brand Strength	20	10	Established brand with good reputation among parents.	Brand Equity
Category Momentum	20	15	Growing demand for infant nutrition products in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Audit
Competition	10	6	Facing competition from both global and local infant formula brands.	Market Research India
Use-case Advantage	5	5	Addresses specific nutritional needs of infants in the specified age group.	Pediatrician Review
Final Market Score	100	66/100 (3.30/5)	Aptamil Premium Stage 2 offers a well-rounded infant nutrition option for Indian market.

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