Amway Nutrilite Salmon Omega-3 60 Softgels Pack

Amway Nutrilite Salmon Omega 3 is a dietary supplement that provides essential omega-3 fatty acids, specifically EPA and DHA, which are crucial for overall health and wellbeing. These softgels are sourced from wild-caught salmon from pristine waters, ensuring high quality and purity.

Key Features: - Each softgel contains 180 mg of EPA and 120 mg of DHA - Helps support cardiovascular health, brain function, and joint health - Made from sustainably sourced salmon - No artificial colors, flavors, or preservatives

For whom: Amway Nutrilite Salmon Omega 3 is suitable for adults who are looking to incorporate more omega-3 fatty acids into their diet. It is particularly beneficial for individuals who do not consume enough fatty fish in their regular diet.

Pros: - High-quality, pure source of omega-3 fatty acids - Easy-to-take softgel form - Supports various aspects of health, including heart, brain, and joint health

Cons: - May have a fishy aftertaste for some users - Can be expensive compared to other omega-3 supplements on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salmon Omega-3 aligns with rising health-conscious consumer trends.	The Economic Times, Livemint
Brand Strength	20	18	Amway's strong reputation for quality supplements in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for Omega-3 supplements in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar Omega-3 products in India.	Retail360, Business Today
Competition	10	8	Facing moderate competition from other established Omega-3 brands in India.	India Retailing, The Hindu
Use-case Advantage	5	5	Specific benefits for heart health resonate with Indian consumers.	Healthcare India, Nutrition Journal
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian Omega-3 market.

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