Amrita Sat Isabgol Powder Pack - 100 grams (Pack of 2)

About Product: Amrita Sat Isabgol is a natural laxative made from psyllium husk, which is known for its high fiber content. It helps in treating constipation and improving digestion.

Key Features: - Made from 100% natural psyllium husk - Helps in relieving constipation - Improves digestion - Comes in a convenient powder form

For Whom: This product is suitable for adults who suffer from occasional constipation or digestive issues. It is also beneficial for those looking to increase their daily fiber intake.

Pros: - Natural and safe to use - Effective in promoting regular bowel movements - Convenient packaging for easy consumption - Helps in maintaining overall gut health

Cons: - May take some time to show results - Some individuals may experience bloating or gas initially - Not recommended for individuals with certain underlying health conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Isabgol known for its effectiveness in promoting digestive health.	Ayurveda Today
Brand Strength	20	15	Established brand with a loyal customer base in the diet & nutrition sector.	Brand Equity
Category Momentum	20	10	Growing demand for digestive health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar isabgol products in the market.	Retail Today
Competition	10	6	Facing competition from other established isabgol brands in the market.	MarketWatch
Use-case Advantage	5	5	Convenient pack size for regular consumption and value for money.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Well-positioned isabgol product with strong brand and competitive pricing.

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