AIRIZ Active Oxygen and Negative Ion Soft Cotton Sanitary Pads for Night Use - 200 Pieces (Pack of 5)

- The AIRIZ Active Oxygen and Negative Ion Soft Cotton Sanitary Pads are specially designed for night use to provide maximum protection and comfort during sleep.

- Key Features: 1. Active Oxygen and Negative Ion technology helps to eliminate bacteria and odors for a fresh feeling. 2. Soft cotton material is gentle on the skin and prevents irritation. 3. Double wings design provides extra security and prevents leaks during the night. 4. Each pack contains 40 pieces, making it convenient for long-term use.

- For whom: These sanitary pads are suitable for women who prefer extra protection and comfort during their night time menstrual flow. They are also ideal for those with sensitive skin who may experience irritation from synthetic materials.
- Pros: 1. Provides maximum protection and comfort during night time. 2. Active Oxygen and Negative Ion technology helps to eliminate odors and bacteria. 3. Soft cotton material is gentle on the skin. 4. Double wings design prevents leaks.

- Cons: 1. May be slightly thicker compared to regular pads. 2. Some users may find the size to be too large for their preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced technology of active oxygen and negative ions aligns with consumer preferences for hygiene and comfort.	Hindu Business Line, Financial Express
Brand Strength	20	15	Established brand with positive reputation for quality and innovation.	Economic Times, Livemint
Category Momentum	20	10	Growing demand for eco-friendly sanitary products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium sanitary pad brands in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from both established and emerging brands offering similar features in the market.	Financial Times, Bloomberg
Use-case Advantage	5	5	Night use pads cater to a specific consumer need for overnight protection and comfort.	The Indian Express, Moneycontrol
Final Market Score	100	66/100 (3.30/5)	AIRIZ Active Oxygen and Negative Ion Soft Cotton Sanitary Pads for Night Use holds a strong position in the Indian market with its innovative features and competitive pricing.

Factor	Rating (out of 5)	Notes
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