Dar Al Dawa Koleston Hair Color Creme 304 0 Medium Brown 100ml

Dar Al Dawa Koleston Hair Color Creme 304 0 Medium Brown 100ml

Dar Al Dawa Koleston Hair Color Creme 304 0 is a high-quality hair color creme designed to give you vibrant and long-lasting color.

Key Features: - Formulated with nourishing ingredients to protect and strengthen hair - Provides full gray coverage - Easy to apply and leaves hair shiny and soft

For whom: This hair color creme is perfect for anyone looking to refresh their hair color or cover grays with a natural-looking result.

Pros: - Rich color payoff - Nourishing formula - Long-lasting results Cons: - May require frequent touch-ups for gray coverage

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers' preferences.	GfK, IRI
Brand Strength	20	10	Dar Al Dawa is a recognized brand in the hair color segment in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for professional hair color products in Indian market.	Euromonitor, Mintel
Price Positioning	20	10	Competitively priced compared to similar professional hair color products in India.	Nielsen, Gartner
Competition	10	6	Facing competition from both international and local brands offering similar products.	Statista, Retail360
Use-case Advantage	5	5	Easy application process suitable for both salon and home use.	Forrester
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and diverse shade range, facing stiff competition in the Indian professional hair color market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—