Colors Queen Bold Eyes Auto Kohl Kajal Black 0 35g 36 Hours Long Lasting with Smooth One Swipe Application Transfer Proof 2X Blacker Smudge Proof Waterproof Kajal for Women Enriched with Vitamin E

Colors Queen Bold Eyes Auto Kohl Kajal Black 0 35g 36 Hours Long Lasting with Smooth One Swipe Application Transfer Proof 2X Blacker Smudge Proof Waterproof Kajal for Women Enriched with Vitamin E

About Product: Colors Queen Bold Eyes Auto Kohl Kajal is a long-lasting and intense black kajal that glides on smoothly with just one swipe. It is transfer-proof, smudge-proof, and waterproof, making it perfect for all-day wear.

Key Features: - 36 hours long-lasting formula - One swipe application - 2X blacker for intense color - Enriched with Vitamin E for nourished skin - Transfer-proof, smudge-proof, and waterproof

For whom: This kajal is suitable for women who want a bold and intense black kajal that stays put all day without smudging or fading. It is perfect for everyday wear and special occasions.

Pros: - Long-lasting formula - Intense black color - Smooth application - Transfer-proof and waterproof - Enriched with Vitamin E for skin nourishment Cons: - May require touch-ups throughout the day for very oily eyelids

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matches the key features desired by Indian consumers for kajal products.	India Retailing
Brand Strength	20	18	Well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting kajal products in India.	Retail4Growth
Competition	10	8	Facing moderate competition from other established kajal brands in India.	Cosmopolitan
Use-case Advantage	5	5	Offers 36 hours long-lasting and smudge-proof wear, meeting the needs of busy Indian women.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian kajal market segment with competitive pricing and desirable features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—