Colors Queen 2 in 1 Brightness Compact Powder Oil Control Lightweight Compact Powder with SPF to Protect Skin from Sun compact powder for women 01 Ivory

Colors Queen 2 in 1 Brightness Compact Powder Oil Control Lightweight Compact Powder with SPF to Protect Skin from Sun compact powder for women 01 Ivory

Key Features: - 2-in-1 compact powder with brightness and oil control properties - Lightweight formula for comfortable wear - Contains SPF to protect skin from sun damage

For whom: This compact powder is ideal for women looking for a versatile product that can provide brightness, oil control, and sun protection all in one.

Pros: - Brightens skin complexion - Controls oil throughout the day - Lightweight and comfortable on the skin - Provides sun protection with SPF

Cons: - Limited shade range - Some may find it too lightweight for full coverage needs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SPF protection and oil control, meeting key needs in Indian climate.	Vogue
Brand Strength	20	18	Strong brand reputation and loyalty among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and new compact powder brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses the need for a lightweight and brightening compact powder.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive favorable positioning in the Indian compact powder market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—