Coloressence Lip Liner Pencil Brick Red 0 25g

Coloressence Lip Liner Pencil Brick Red 0 25g

Coloressence Lip Liner Pencil in Brick Red is a highly pigmented lip pencil that defines and outlines your lips with precision. It is long-lasting and helps prevent your lipstick from bleeding or feathering.

Key Features: - Highly pigmented for intense color payoff - Smooth and creamy texture for easy application - Long-lasting formula - Prevents lipstick from bleeding or feathering

For whom: This lip liner pencil is suitable for anyone who wants to enhance the shape of their lips and create a more defined lip look. It is perfect for those who love wearing bold and vibrant lip colors.

Pros: - Intense color payoff - Smooth and creamy texture - Long-lasting formula - Prevents lipstick from bleeding or feathering

Cons: - Some may find the pencil too hard and not as easy to apply as softer formulas.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Brick Red shade is popular among Indian consumers for lip liners.	Vogue India
Brand Strength	20	10	Coloressence established as a trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for lip makeup products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar lip liners in the market.	Retail Today
Competition	10	10	Facing moderate competition from other established lip liner brands.	Cosmopolitan India
Use-case Advantage	5	3	Versatile shade suitable for various skin tones and occasions.	Elle India
Final Market Score	100	66/100 (3.30/5)	Coloressence Lip Liner Pencil in Brick Red is well-positioned in the Indian market with strong brand presence and suitable features.

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