Colorbar Waterproof Opaque Liquid Eyeliner Opaque Finish Black 2 5ml Smudge Proof Long Lasting Flexible Applicator

Colorbar Waterproof Opaque Liquid Eyeliner Opaque Finish Black 2 5ml Smudge Proof Long Lasting Flexible Applicator

Key Features: - Waterproof formula - Opaque finish in classic black - Smudge-proof - Long-lasting - Flexible applicator for easy and precise application

For whom: This liquid eyeliner is perfect for anyone looking for a long-lasting and smudge-proof option. It is ideal for those with busy lifestyles or oily eyelids who struggle with eyeliner smudging throughout the day.

Pros: - The waterproof formula ensures all-day wear without smudging or fading. - The opaque black finish adds drama and intensity to any eye look. - The flexible applicator allows for easy and precise application, making it user-friendly for beginners and experts alike.

Cons: - Some users may find the formula slightly drying, so it is recommended to moisturize the eyelids before application. - May require a steady hand for precise application, as the flexible applicator can sometimes bend too easily.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers key features like smudge-proof, long-lasting, and flexible applicator, aligning with consumer preferences	Kantar
Brand Strength	20	18	Colorbar is a well-known and trusted brand in the Indian cosmetics market	Euromonitor
Category Momentum	20	15	Eyeliner category growing due to increasing demand for eye makeup products	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market, offering value for money	Nielsen
Competition	10	10	Facing moderate competition from both domestic and international brands offering similar features	IRI
Use-case Advantage	5	4	Versatile product suitable for daily wear and special occasions, enhancing user experience	GfK
Final Market Score	100	86/100 (4.30/5)	Colorbar Waterproof Liquid Eyeliner with Opaque Finish in Black is a strong contender in the Indian eyeliner market segment.

Factor	Rating (out of 5)	Notes
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