Colorbar Glow Lotion 30ml

About Product: Colorbar Spotlight Illumination Lotion is a 30ml bottle of illuminating lotion that is enriched with hyaluronic acid, mulberry extract, and mineral oils. It is designed to give the skin a long-lasting glow and luminosity.

Key Features: - Enriched with hyaluronic acid for hydration - Contains mulberry extract for brightening the skin - Infused with mineral oils to keep the skin moisturized - Provides a long-lasting glow and luminosity

For whom: This illuminating lotion is suitable for all skin types, especially those looking to achieve a radiant and glowing complexion. It is perfect for anyone who wants to add a luminous sheen to their skin or enhance their natural beauty.

Pros: - Hydrates and moisturizes the skin - Brightens and illuminates the complexion - Long-lasting glow - Suitable for all skin types

Cons: - May not be suitable for those with oily skin - Some users may find the luminosity too intense

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Hyaluronic Acid and Mulberry Extract.	GfK
Brand Strength	20	10	Colorbar is a well-established brand in the Indian beauty market.	Euromonitor
Category Momentum	20	15	Growing demand for illuminating skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar illuminating lotions in India.	Kantar
Competition	10	6	Facing moderate competition from other illuminating lotions in the market.	IRI
Use-case Advantage	5	5	Offers long-lasting glow suitable for daily wear.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Colorbar Spotlight Illuminating Lotion 30ml is well-positioned in the growing Indian illuminating skincare market.

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