COLOR WOW Root Cover Up 2 1g Black

COLOR WOW Root Cover Up 2 1g Black

- About Product: COLOR WOW Root Cover Up is a mineral powder that quickly and easily covers up grays and roots, extending the time between salon visits. It comes in a compact size that is perfect for on-the-go touch-ups.

- Key Features: This root cover up is water-resistant, sweat-proof, and lasts until your next shampoo. It is also free of waxes, dyes, and parabens, making it safe for all hair types.

- For whom: This product is perfect for anyone who wants to cover up grays or roots between coloring appointments. It is also great for those who want to extend the life of their hair color without harsh chemicals.

- Pros & Cons: Pros: Easy to use, compact size for portability, water-resistant, safe for all hair types
Cons: May need frequent touch-ups for some, limited shade range

Give your hair a quick touch-up with COLOR WOW Root Cover Up in Black.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers precise and long-lasting coverage suitable for Indian consumers.	Nielsen
Brand Strength	20	18	Strong brand reputation and recognition in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for root cover-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other root cover-up brands.	IRI
Use-case Advantage	5	5	Addresses a common need for quick and easy root touch-ups.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'COLOR WOW Root Cover Up' well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—