COLOR MATE Henna Exports Hair Color Burgundy 9 3 150G

COLOR MATE Henna Exports Hair Color Burgundy 9 3 150G

COLOR MATE Henna Exports Hair Color in Burgundy 9 3 is a natural hair color dye made from henna extracts. It is free from harmful chemicals like ammonia and PPD, making it safe for regular use.

Key features of this product include long-lasting color, easy application process, and nourishing properties that help improve the overall health of your hair. It provides a rich burgundy shade that covers gray hair effectively.

This hair color is suitable for both men and women who want to enhance their hair color or cover gray hair. It is a great option for those looking for a natural alternative to traditional hair dyes.

Pros: - Made from natural henna extracts - Ammonia and PPD free - Long-lasting color - Nourishing properties for healthier hair Cons: - May require multiple applications for desired color intensity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Burgundy shade 9.3 is popular among Indian consumers.	Beauty Trends
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Easy application process suitable for home use.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to brand strength and popular shade choice.

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