COLOR BEAUTE NATURAL EXTRACT HEALTHY HAIR DYE BLACK Lotion Unisex Adults Damaged Hair

COLOR BEAUTE NATURAL EXTRACT HEALTHY HAIR DYE BLACK Lotion Unisex Adults Damaged Hair

About Product: COLOR BEAUTE Natural Extract Healthy Hair Dye Black Lotion is a specially formulated hair dye designed to provide vibrant color while nourishing and protecting the hair. Made with natural extracts, this dye delivers long-lasting results without damaging the hair.

Key Features: - Contains natural extracts to nourish and protect the hair - Provides vibrant color that lasts - Suitable for damaged hair - Unisex design for both men and women - Easy-to-use lotion formula for hassle-free application

For whom: This hair dye is suitable for adults looking to color their hair while also caring for its health. It is particularly ideal for those with damaged hair in need of a gentle yet effective dye.

Pros: - Natural extracts provide nourishment for the hair - Vibrant color that lasts - Easy-to-use lotion formula - Suitable for damaged hair - Unisex design for versatility

Cons: - May require multiple applications for desired intensity - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural extracts suitable for damaged hair repair, meeting consumer needs.	Nielsen
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for natural hair dye products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other natural hair dye brands in the market.	IRI
Use-case Advantage	5	5	Addresses the specific need for unisex adults with damaged hair seeking natural hair dye.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market fit for Color Beaute Natural Extract Healthy Hair Dye Black Lotion in the Indian retail segment.

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