Colgate Soft Toothbrush - Ultra Soft

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Ultra soft bristles for gentle cleaning, ideal for adults with sensitive gums
  • Slim design reaches difficult areas in the mouth, ensuring thorough cleaning
  • Multi-color options for personal preference, adding a fun touch to brushing
  • Gentle yet effective toothbrush for everyday use, suitable for adults seeking a gentle clean

Market-Based Score (India)

66/100 (3.30/5)
Decent
Colgate Slim Soft Advanced Ultra Soft Toothbrush is well-positioned in the premium oral care segment in India.
Rs.120.00 Rs.130.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothbrush
Model B01MYDKDIA
Price 130.0000
Bristles Ultra soft
Design Slim
Colors Multi-Colored
Target User Adults
Pros Gentle clean, reaches difficult areas, fun colors
Cons Not for medium/firm bristle users, slim design may be uncomfortable
Details
Colgate Slim Soft Advanced Ultra Soft Manual Toothbrush is designed for adults looking for a gentle and effective clean for their teeth and gums. With its ultra soft bristles and slim design, it can easily reach difficult areas in the mouth for a thorough cleaning.

Key Features:
- Ultra soft bristles for gentle cleaning
- Slim design for reaching difficult areas
- Multi-colors for personal preference
For whom:
This toothbrush is ideal for adults who have sensitive gums or are looking for a gentle yet effective toothbrush for everyday use.

Pros:
- Soft bristles provide a gentle clean
- Slim design helps reach all areas in the mouth
- Multi-colors add a fun touch
Cons:
- May not be suitable for those who prefer medium or firm bristles
- Some users may find the slim design uncomfortable to hold

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers advanced features like ultra soft bristles suitable for adults. AC Nielsen
Brand Strength 20 15 Colgate is a trusted brand with strong brand loyalty in India. Brand Equity
Category Momentum 20 10 Growing demand for premium oral care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium toothbrushes in India. Euromonitor
Competition 10 6 Facing competition from other established premium toothbrush brands in India. MarketWatch
Use-case Advantage 5 5 Designed for effective cleaning and gentle on gums. Retail Insights
Final Market Score 100 66/100 (3.30/5) Colgate Slim Soft Advanced Ultra Soft Toothbrush is well-positioned in the premium oral care segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers advanced features like ultra soft bristles suitable for adults.
    Sources: AC Nielsen
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Colgate is a trusted brand with strong brand loyalty in India.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for premium oral care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium toothbrushes in India.
    Sources: Euromonitor
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established premium toothbrush brands in India.
    Sources: MarketWatch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Designed for effective cleaning and gentle on gums.
    Sources: Retail Insights
Summary
Colgate Slim Soft Advanced Ultra Soft Toothbrush is well-positioned in the premium oral care segment in India.

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Where to Buy

Amazon India
₹99.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹95.00
3-5 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹100.00
N/A · ⭐ 4/5
-
Big Bazaar
₹105.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
99.00 2-3 days 4.5/5 Buy Now
Flipkart
95.00 3-5 days 4.3/5 Buy Now
Reliance Fresh
100.00 N/A 4/5 -
Big Bazaar
105.00 N/A 4.2/5 -

Price Comparison

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Rs.120.00 Rs.130.00

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Colgate Slim Soft Advanced Ultra Soft Manual Toothbrush For Adult Multi Colour 1 Pc

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Best price
Rs.120.00 Rs.130.00