Colgate Gentle Ultra Soft Manual Toothbrush for Adults - Pack of 2, Multi-Color

The Colgate Gentle Toothbrush Ultrafoam Ultra Soft manual toothbrush is designed specifically for adults. It comes in a pack of 2, with each toothbrush being a different color.

Key Features: - Ultra soft bristles for gentle cleaning - Unique Ultrafoam technology for a soothing brushing experience - Ergonomic handle for comfortable grip - Multi color pack for variety

For whom: This toothbrush is ideal for adults who have sensitive gums or prefer a gentle brushing experience.

Pros: - Soft bristles that are gentle on gums - Ultrafoam technology creates a soothing lather - Comes in a pack of 2 for convenience

Cons: - May not provide enough cleaning power for those who prefer a firmer toothbrush - Some users may find the handle to be too large for comfortable use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ultra soft bristles and multi-color design cater to adult consumers' preferences.	Retail360
Brand Strength	20	10	Colgate is a trusted brand in India with strong brand loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 toothbrushes in the Indian market.	PriceTrack
Competition	10	6	Facing competition from other established toothbrush brands in India.	MarketWatch
Use-case Advantage	5	5	Designed for gentle cleaning, suitable for those with sensitive gums.	DentistIndia
Final Market Score	100	66/100 (3.30/5)	Colgate Gentle Ultra Soft Manual Toothbrush for Adults - Pack of 2 is well-positioned in the Indian oral care market.

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