Carmesi Face Balm 50g - Soothing Razor Burn & Cuts

About Product: Carmesi Pre Shave Face Shaving Balm for Women is a gentle and effective balm designed to be used before shaving to prevent razor burns and cuts. It is specifically formulated for the delicate skin on the face, making it suitable for women.

Key Features: This shaving balm contains soothing ingredients like Aloe Vera, Cucumber, and Neem to provide a smooth and comfortable shaving experience. It is non-greasy and suitable for all skin types, making it a versatile option for anyone looking to avoid skin irritation from shaving.

For Whom: This product is designed for women who want a gentle and effective pre-shave balm to protect their skin from irritation and cuts during shaving. It is suitable for all skin types, making it a great option for anyone looking for a soothing shaving experience.

Pros: - Helps prevent razor burns and cuts - Contains soothing ingredients like Aloe Vera and Cucumber - Non-greasy formula - Suitable for all skin types

Cons: - May require reapplication for longer shaving sessions - Some users may prefer a thicker consistency

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of aloe vera, cucumber, and neem suitable for Indian skin types.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation in the skincare market.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other natural pre-shave balms in the market.	IndiaRetailNews
Use-case Advantage	5	5	Addresses common skin issues faced by Indian women during shaving.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural pre-shave balm in the growing Indian skincare market.

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