BSY Noni Dark Brown Hair Color Shampoo 20Ml X 20 Sachets Ammonia Free For Men Natural Dark Brown Permanent Hair Dye Shampoo For Women Noni Fruit Hair Dye 5 Minutes Hair Colour

BSY Noni Dark Brown Hair Color Shampoo 20Ml X 20 Sachets Ammonia Free For Men Natural Dark Brown Permanent Hair Dye Shampoo For Women Noni Fruit Hair Dye 5 Minutes Hair Colour

Key Features: - Ammonia-free formula - Easy to use with no mixing required - Contains Noni fruit extract for nourished hair - Provides natural looking dark brown color - Permanent hair dye that lasts long

For whom: - Men and women looking for a quick and convenient way to color their hair - Those with sensitive scalp who want to avoid harsh chemicals like ammonia - Busy individuals who want a fast and effective hair coloring solution

Pros: - Quick and easy application, only takes 5 minutes - Nourishes and conditions hair while coloring - Natural dark brown color looks great on most skin tones - No need for frequent touch-ups as it is permanent

Cons: - May not be suitable for those looking for a drastic color change - Some users may experience staining on skin or clothing during application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and quick application align with consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for natural products.	Brandwatch
Category Momentum	20	15	Growing demand for innovative hair color solutions in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the permanent hair dye segment from both local and global brands.	Nielsen
Use-case Advantage	5	3	Convenient 5-minute coloring suitable for busy lifestyles.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	BSY Noni Natural Dark Brown Hair Color Shampoo holds a strong position in the Indian market for quick and natural hair coloring solutions.

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