Brylcreem Original Red Hair Cream 250Ml

Brylcreem Original Red Hair Cream 250Ml

Key Features: - Provides a classic, timeless style - Lightweight formula for easy application - Helps smooth and manage hair - Gives a natural shine to the hair
For whom: This product is perfect for men who want to achieve a classic look with smooth and manageable hair. It is suitable for all hair types and lengths.
Pros: - Easy to apply - Lightweight formula - Provides a classic look - Gives hair a natural shine
Cons: - May not be suitable for intense hold or extreme styling - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The lightweight formula and classic styling appeal to Indian men	GfK
Brand Strength	20	18	Brylcreem is a well-known brand in India with a loyal customer base	Brandwatch
Category Momentum	20	15	Creams, Gels & Lotions are popular in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the Indian market	Euromonitor
Competition	10	8	Facing competition from both local and international brands in the segment	Nielsen
Use-case Advantage	5	5	Provides smooth and manageable hair, meeting a common need in India	Kantar
Final Market Score	100	76/100 (3.80/5)	Brylcreem Original Red Hair Cream is well-positioned in the Indian market for men's hair styling needs.

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