Brillare Hair Fall Defense Shampoo - 300ml

Brillare Professional Hair Fall Control Shampoo is a natural anti hair fall shampoo designed to help reduce hair fall and promote hair growth. Enriched with soyabean and vital plant extracts, this shampoo is formulated to strengthen hair and improve hair holding.

Key Features: - Contains soyabean and vital plant extracts - Helps reduce hair fall - Promotes hair growth - Strengthens hair - Improves hair holding

For whom: This shampoo is ideal for individuals experiencing hair fall and looking to improve the overall health and strength of their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Natural ingredients - Helps reduce hair fall - Promotes hair growth - Strengthens hair - Suitable for all hair types

Cons: - May not show immediate results for severe hair fall issues - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soybean extracts align with current trend towards plant-based hair products.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer reviews and loyalty programs.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from other anti-hair fall shampoos in the market.	GfK
Use-case Advantage	5	3	Addresses common hair fall issues faced by Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient alignment position this shampoo well in the growing natural hair care segment.

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