BOBI Eyebrow Pencil With Spoolie Long lasting and Natural Everyday Look Define Blend Brow Pencil Smudge Proof Water Resistant Vegan Intense Look Smooth Application Black

BOBI Eyebrow Pencil With Spoolie Long lasting and Natural Everyday Look Define Blend Brow Pencil Smudge Proof Water Resistant Vegan Intense Look Smooth Application Black

Key Features: - Long-lasting formula for all-day wear - Natural finish for an everyday look - Comes with a spoolie for blending and shaping - Smudge-proof and water-resistant for durability - Vegan and cruelty-free formula - Provides intense color payoff - Smooth application for easy use - Available in a classic black shade

For whom: This BOBI Eyebrow Pencil is perfect for anyone looking to define and enhance their brows with a natural finish. Whether you're a makeup beginner or a beauty enthusiast, this pencil is easy to use and provides a long-lasting result.

Pros: - Long-lasting formula ensures your brows stay put all day - The spoolie makes it easy to blend and shape your brows - Water-resistant and smudge-proof for durability - Vegan and cruelty-free formula for conscious consumers - Provides an intense, defined look with a smooth application process

Cons: - Limited shade range may not be suitable for all hair colors - Some users may find the intense color payoff to be too bold for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting, smudge-proof, and water-resistant features desired by Indian consumers.	Kantar
Brand Strength	20	10	Established brand reputation in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for vegan beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from other vegan eyebrow pencils in the market.	Elle
Use-case Advantage	5	5	Addresses the need for a natural everyday eyebrow look.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively positioned vegan eyebrow pencil with strong features for the Indian market.

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