Blue Heaven Lash Twist Curling Mascara Waterproof Black Quick Dry No Clumping Long Lasting Mascara for Women 12ml

Blue Heaven Lash Twist Curling Mascara Waterproof Black Quick Dry No Clumping Long Lasting Mascara for Women 12ml

Blue Heaven Lash Twist Curling Mascara is a high-quality, waterproof mascara that provides intense volume and curl to your lashes. Its quick-dry formula ensures that your lashes stay perfectly curled all day without any clumping.
Key Features: - Waterproof formula - Black color - Quick-dry - No clumping - Long-lasting
For whom: This mascara is perfect for women who want to achieve long, voluminous, and curled lashes that last throughout the day.
Pros: - Waterproof formula makes it perfect for all-day wear - Quick-dry formula saves time during application - No clumping ensures a flawless finish - Long-lasting formula keeps lashes curled for hours
Cons: - Some users may find the formula too dry - May not be suitable for those with sensitive eyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, quick-dry, and long-lasting formula meet market preferences.	BeautyToday
Brand Strength	20	18	Established brand with good reputation in cosmetics.	BrandWatch
Category Momentum	20	15	Growing demand for mascaras in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar mascaras in the market.	RetailGazette
Competition	10	0	Highly competitive market with many established brands.	MarketWatch
Use-case Advantage	5	3	Addresses the need for a reliable and long-lasting mascara.	FashionInsider
Final Market Score	100	66/100 (3.30/5)	Blue Heaven Lash Twist Curling Mascara is well-positioned in the Indian market for its quality and competitive pricing.

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