Blue Heaven Get Bright All Skin Compact Powder For Women With Spf Sun Protection Non Sticky Oil Free Matte Finish Light Weight Formula Caramel 16 Grams

Blue Heaven Get Bright All Skin Compact Powder For Women With Spf Sun Protection Non Sticky Oil Free Matte Finish Light Weight Formula Caramel 16 Grams

This Blue Heaven Get Bright Compact Powder is specially designed for women. It comes with SPF sun protection to shield your skin from harmful UV rays.

Key Features: - Non-sticky formula - Oil-free - Matte finish - Light weight - Contains Caramel - Comes in a 16 grams compact size

For whom: This compact powder is suitable for all women looking for a light-weight, matte finish powder that provides sun protection throughout the day.

Pros: - Provides SPF sun protection - Non-sticky and oil-free formula - Gives a matte finish - Lightweight and easy to carry around - Contains Caramel for added nourishment

Cons: - Limited shade options may not suit all skin tones - Some users may find the matte finish too dry for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SPF sun protection and oil-free matte finish, meeting consumer preferences.	Vogue, Elle
Brand Strength	20	15	Established brand with good reputation in the Indian market.	Brand Equity, Business Standard
Category Momentum	20	10	Growing demand for compact powders in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, IndiaRetailing
Competition	10	6	Facing strong competition from established and emerging brands in the compact powder segment.	BeautyLaunchpad, Cosmopolitan
Use-case Advantage	5	5	Addresses the need for a long-lasting compact powder suitable for Indian weather conditions.	Femina
Final Market Score	100	66/100 (3.30/5)	Competitively priced compact powder with SPF and matte finish, facing strong market competition.

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