Biotique Soya Protein Fresh Nourishing Shampoo Repairs Dry and Damaged Hair Maintains pH Balance Promotes Healthy Shiny Hair Prevents Color Fading All Skin Types 650ml

Biotique Soya Protein Fresh Nourishing Shampoo Repairs Dry and Damaged Hair Maintains pH Balance Promotes Healthy Shiny Hair Prevents Color Fading All Skin Types 650ml

This Biotique Soya Protein Nourishing Shampoo is specially formulated to repair dry and damaged hair. It contains soya protein that helps in restoring the health of your hair by providing deep nourishment. The shampoo also helps in maintaining the pH balance of your scalp, which is essential for healthy hair growth.

Key Features:
- Repairs dry and damaged hair
- Maintains pH balance
- Promotes healthy and shiny hair
- Prevents color fading

This shampoo is suitable for all skin types, making it a great choice for anyone looking to improve the condition of their hair. Whether you have oily, dry, or normal skin, this shampoo will work effectively to nourish and strengthen your hair.

Pros:
- Deeply nourishes and repairs hair
- Helps in maintaining pH balance
- Promotes healthy and shiny hair
- Prevents color fading

Cons:
- The size of the bottle may be too big for travel purposes
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soya protein and pH balancing properties align with current consumer preferences for hair health.	Nielsen
Brand Strength	20	18	Biotique is a well-established brand known for quality herbal products.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established herbal shampoo brands in the market.	IRI
Use-case Advantage	5	5	Addresses common hair issues like dryness, damage, and color fading.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with herbal focus and competitive pricing, but faces stiff competition in the Indian shampoo market.

Factor	Rating (out of 5)	Notes
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