Biotique Nectar Hydrating Body Wash 200ml

This product is a nourishing and hydrating body wash from Biotique that helps in achieving visibly flawless skin. Infused with ingredients like honey, wheat germ, and seaweed, it deeply cleanses the skin while moisturizing it to give a radiant and youthful glow.
Key Features: - Contains natural ingredients like honey, wheat germ, and seaweed - Nourishes and hydrates the skin - Gives a radiant and youthful glow - Suitable for all skin types
For whom: This body wash is perfect for anyone looking to cleanse and moisturize their skin while also achieving a radiant and flawless complexion. Suitable for all skin types, this product is ideal for daily use to keep the skin looking healthy and rejuvenated.
Pros: - Nourishes and hydrates the skin - Gives a radiant and youthful glow - Contains natural ingredients - Suitable for all skin types
Cons: - Some may find the scent too strong - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers hydrating and nourishing properties suitable for Indian consumers.	India Retailing
Brand Strength	20	10	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail4Growth
Competition	10	6	Facing competition from both international and local brands in the segment.	Business Standard
Use-case Advantage	5	5	Addresses the need for skin hydration and nourishment in Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively positioned body wash with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—