Biotique Herbcolor Conditioning Hair Colour l Ammonia Free Hair Color l 9 Organic Herbal Extracts l Natural and Healthy Shine l 50g 110ml Brown 4N Pack of 1

Biotique Herbcolor Conditioning Hair Colour l Ammonia Free Hair Color l 9 Organic Herbal Extracts l Natural and Healthy Shine l 50g 110ml Brown 4N Pack of 1

Biotique Herbcolor is an all-natural and chemical-free hair color that is infused with 9 organic herbal extracts to provide a natural shine to your hair.

Key Features: - Ammonia-free formula - Contains 9 organic herbal extracts - Provides natural shine to hair - Brown shade (4N) - Comes in a pack of 1 (50g 110ml)

For whom: This hair color is suitable for individuals who prefer natural and organic hair care products. It is ideal for those looking to color their hair without exposing it to harsh chemicals like ammonia.

Pros: - Ammonia-free formula is gentle on hair and scalp - Infused with organic herbal extracts for added nourishment - Provides a natural shine to hair - Brown shade (4N) is suitable for a variety of skin tones

Cons: - May require multiple applications for desired color intensity - Brown shade may fade over time with frequent washing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a good range of organic herbal extracts for natural shine.	Vogue
Brand Strength	20	18	Biotique is a well-known brand for herbal beauty products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established herbal hair color brands.	Cosmopolitan
Use-case Advantage	5	5	Convenient size for single-use application, suitable for quick touch-ups.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand with good product fit and competitive pricing in growing natural hair color segment.

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