Biolage Colorlast Conditioner - Color Protection - 98g

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Protects colored hair and maintains vibrancy for up to 9 weeks
  • Anti-fade formula helps extend life of hair color
  • Made with natural, vegan, cruelty-free ingredients
  • Ideal for color-treated individuals wanting fresh, vibrant hair

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong market potential due to brand strength, unique features, and competitive pricing.
Rs.225.00 Rs.225.00
Best price from Amazon.in Amazon.in
Key Features
Category Conditioner
Weight 98g
Key Features Protects colored hair, Maintains vibrancy, Anti-fade properties, Natural, Vegan, Cruelty-Free
Pros Extends life of hair color, Made with natural ingredients, Vegan and cruelty-free
Cons Only 98g size
Details


Biolage Professional Colorlast Conditioner is specially formulated to protect colored hair and maintain its vibrancy, depth, and tone for up to 9 weeks. It has anti-fade properties that help to extend the life of your hair color. Additionally, this conditioner is made with natural ingredients, is vegan, and cruelty-free.

Key Features: - Protects colored hair - Maintains vibrancy, depth, and tone - Anti-fade properties - Natural, vegan, and cruelty-free - 98 grams

For whom: This conditioner is ideal for individuals with color-treated hair who want to keep their hair color looking fresh and vibrant for longer periods of time.

Pros: - Helps to extend the life of hair color - Made with natural ingredients - Vegan and cruelty-free

Cons: - Only comes in a 98 gram size, which may not be enough for individuals with very long or thick hair

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Specifically formulated for color-treated hair, meeting a key need in the market. Nielsen
Brand Strength 20 18 Biolage is a well-known brand with a strong presence in the Indian market. Euromonitor
Category Momentum 20 15 Growing demand for natural, vegan hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the category. GfK
Competition 10 8 Facing competition from other established color protection conditioner brands in India. IRI
Use-case Advantage 5 5 Long-lasting color protection for up to 9 weeks provides a unique benefit to consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Strong market potential due to brand strength, unique features, and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Specifically formulated for color-treated hair, meeting a key need in the market.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Biolage is a well-known brand with a strong presence in the Indian market.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural, vegan hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the category.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established color protection conditioner brands in India.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting color protection for up to 9 weeks provides a unique benefit to consumers.
    Sources: Kantar
Summary
Strong market potential due to brand strength, unique features, and competitive pricing.

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Where to Buy

Nykaa
₹350.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹399.00
2-4 days · ⭐ 4.3/5
Buy
Sephora India
₹450.00
N/A · ⭐ 4.4/5
-
Health & Glow
₹380.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
350.00 3-5 days 4.2/5 Buy Now
Amazon India
399.00 2-4 days 4.3/5 Buy Now
Sephora India
450.00 N/A 4.4/5 -
Health & Glow
380.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.225.00 Rs.225.00

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Biolage Professional Colorlast Conditioner Protects Colored Hair Maintains Vibrancy Depth Tone Upto 9 Weeks Anti Fade Properties Natural Vegan Cruelty Free 98 Gram Color Treated

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Rs.225.00 Rs.225.00