Bella Vita Luxury Fresh Unisex Long Lasting Perfume for Man and Woman EDT 100ml Bergamot Lavender Ylang Ylang Citrus Floral Premium Fragrance for Men and Women

Bella Vita Luxury Fresh Unisex Long Lasting Perfume for Man and Woman EDT 100ml Bergamot Lavender Ylang Ylang Citrus Floral Premium Fragrance for Men and Women

Key Features: - A luxurious unisex fragrance with a blend of bergamot, lavender, ylang ylang, and citrus floral notes - Comes in a convenient 100ml size bottle - Suitable for both men and women - Long-lasting scent that is perfect for day or evening wear
For whom: - Those who appreciate high-quality, luxurious fragrances - Men and women who enjoy fresh, floral scents - Individuals looking for a versatile fragrance that can be worn during the day or night
Pros: - Versatile unisex fragrance - Long-lasting scent - Beautiful blend of bergamot, lavender, ylang ylang, and citrus floral notes
Cons: - Some may find the scent to be too strong for their preference - Price may be a bit higher compared to other fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of fragrances suitable for both men and women	FragranceX
Brand Strength	20	18	Established brand with positive consumer perception	Brandwatch
Category Momentum	20	15	Growing demand for luxury fragrances in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury EDTs	Euromonitor
Competition	10	8	Facing competition from established luxury fragrance brands	Forbes
Use-case Advantage	5	5	Versatile fragrance suitable for various occasions	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique fragrance blend position Bella Vita well in the growing Indian luxury EDT market.

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