Beco Matic Front Load Liquid Detergent 2 Litres Lavender Vanilla Natural Formula for Tough Stain Removal, No Harsh Chemicals, Eco-Friendly, Retains Clothes' Brightness and Shine

Key Features: - Made with natural formula for tough stain removal - Infused with lavender vanilla scent for freshness - Chemical-free formula to retain clothes' brightness and shine - Environmentally friendly, 100% eco-friendly

For whom: Ideal for families and individuals looking for a powerful yet gentle liquid detergent that effectively removes tough stains while also being safe for the environment.

Pros: - Natural formula ensures effective stain removal without harsh chemicals - Pleasant lavender vanilla scent leaves clothes smelling fresh - Eco-friendly formula is safe for the environment - Retains clothes' brightness and shine

Cons: - May not be as widely available as mainstream detergent brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural formula with tough stain removal and eco-friendly properties, aligning with market preferences.	Livemint, Business Today
Brand Strength	20	18	Established brand known for quality and eco-friendly products.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for eco-friendly household products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar eco-friendly detergents in the market.	The Times of India, Financial Express
Competition	10	0	Intense competition in the eco-friendly detergent market segment with multiple players offering similar products.	Business Insider
Use-case Advantage	5	3	Addresses the need for effective stain removal without harsh chemicals, appealing to health-conscious consumers.	India Today
Final Market Score	100	66/100 (3.30/5)	Strong brand with eco-friendly features positioned well in a growing market segment.

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