Yuthika Professional Creme Hair Colour 100 Grey Coverage Brown Permanent Hair Colour with Macadamia Infused QME Technology Salon like Finish 100gm

Yuthika Professional Creme Hair Colour 100 Grey Coverage Brown Permanent Hair Colour with Macadamia Infused QME Technology Salon like Finish 100gm

Yuthika Professional Creme Hair Colour is a high-quality hair colour product that offers 100% grey coverage and a natural brown shade.

Key Features: - Contains Macadamia Infused QME Technology for nourished and healthy-looking hair - Provides a salon-like finish at home - Permanent colour that lasts for a long time - Easy to use and apply

For whom: This product is ideal for anyone looking to cover grey hair and achieve a rich, brown shade that looks natural and beautiful.

Pros: - Provides full grey coverage - Infused with nourishing ingredients for healthy hair - Easy to use at home - Long-lasting colour

Cons: - May require multiple applications for desired colour intensity - Some users may experience skin sensitivity, so it's recommended to do a patch test before using on the entire head

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative technology and salon-like finish meet consumer expectations.	India Retailing
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the features offered in the market.	Business Standard
Competition	10	5	Facing strong competition from other premium hair color brands.	Economic Times
Use-case Advantage	5	3	Addresses the need for 100% grey coverage effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Yuthika Professional Creme Hair Colour scores well in the Indian market due to its brand strength, innovative features, and competitive pricing.

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