Yardley London English Lavender Anti Perspirant Deodorant Roll On For Women Floral 50ml

Yardley London English Lavender Anti Perspirant Deodorant Roll On For Women Floral 50ml

About Product: Yardley London English Lavender Anti Perspirant Deodorant Roll On is a floral-scented deodorant designed specifically for women. It provides all-day protection against odor and sweat, leaving you feeling fresh and confident.

Key Features: This deodorant contains the classic English Lavender fragrance, known for its calming and soothing properties. The roll-on design makes it easy to apply and perfect for on-the-go freshness. It is also an anti-perspirant, helping to keep sweat at bay.

For whom: This deodorant is ideal for women who enjoy the fresh and floral scent of English Lavender and want a reliable anti-perspirant to keep them feeling dry throughout the day.

Pros: The floral scent is long-lasting and pleasant, without being overpowering. The anti-perspirant formula helps to control sweat and odor effectively. The roll-on design is convenient and mess-free.

Cons: Some users may prefer a different scent, as English Lavender may not be to everyone's taste. The roll-on format may not be suitable for those who prefer spray deodorants.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lavender fragrance popular among Indian women.	Euromonitor
Brand Strength	20	15	Yardley London well-known for quality and heritage.	Brandwatch
Category Momentum	20	10	Deodorant category growing steadily in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	9	Facing strong competition from local and international brands.	AC Nielsen
Use-case Advantage	5	2	Convenient roll-on format for on-the-go use.	Kantar
Final Market Score	100	66/100 (3.30/5)	Yardley London Lavender Deodorant well-positioned in competitive Indian market.

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