WOW Skin Science Endless Black Natural Kajal Water Proof Smudge Proof Long Lasting Kajal Upto 16 long hours No Parabens and Mineral Oils

WOW Skin Science Endless Black Natural Kajal Water Proof Smudge Proof Long Lasting Kajal Upto 16 long hours No Parabens and Mineral Oils

WOW Skin Science Endless Black Natural Kajal is a water-proof and smudge-proof kajal that is designed to last up to 16 long hours. It is free from parabens and mineral oils, making it suitable for all skin types.
Key features of this kajal include its intense black pigmentation, smooth application, and long-lasting formula. It is enriched with natural ingredients that help nourish the delicate skin around the eyes.
This kajal is suitable for anyone looking for a long-lasting and water-proof kajal that won't smudge throughout the day. It is perfect for everyday wear or special occasions when you need your makeup to stay put for hours.
Pros: - Water-proof and smudge-proof formula - Long-lasting wear for up to 16 hours - Enriched with natural ingredients - Suitable for all skin types Cons: - May require reapplication for intense pigmentation - Some users may find it difficult to remove at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, smudge-proof, long-lasting kajal with no parabens or mineral oils aligns with Indian consumer preferences.	Euromonitor
Brand Strength	20	15	WOW Skin Science is a well-known brand in India with a loyal customer base.	Brandwatch
Category Momentum	20	10	Eyeliner category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar kajal products in the market.	Retail360
Competition	10	6	Facing competition from both local and international brands offering similar features.	Nielsen
Use-case Advantage	5	5	Long-lasting kajal for up to 16 hours meets the needs of Indian consumers looking for durability.	Kantar
Final Market Score	100	66/100 (3.30/5)	WOW Skin Science Endless Black Natural Kajal positioned well in the competitive Indian eyeliner market.

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