Wet n Wild Color Icon Blush Buildable Sheer to Bold Blush with Velvety soft Pressed Powder Formula for a Healthy looking Flush of Silky Smooth Color Vegan Pearlescent Pink

Wet n Wild Color Icon Blush Buildable Sheer to Bold Blush with Velvety soft Pressed Powder Formula for a Healthy looking Flush of Silky Smooth Color Vegan Pearlescent Pink

Key Features: - Buildable sheer to bold blush - Velvety soft pressed powder formula - Vegan and cruelty-free - Pearlescent pink shade for a healthy flush of color

For whom: This blush is suitable for all skin types and tones. It is great for those looking for a versatile blush that can be applied lightly for a natural look or built up for a more intense pop of color.

Pros: - Easy to blend - Long-lasting formula - Vegan and cruelty-free - Gives a healthy flush of color

Cons: - May not be suitable for those looking for a matte finish - Some may find the pink shade too shimmery

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers buildable sheer to bold blush suitable for Indian skin tones	Vogue
Brand Strength	20	18	Wet n Wild is a recognized brand in the Indian market	Euromonitor
Category Momentum	20	15	Growing demand for vegan beauty products in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar blush products in India	Elle
Competition	10	5	Facing competition from established and emerging blush brands in India	Cosmopolitan
Use-case Advantage	5	3	Versatile blush suitable for both day and night looks	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing vegan beauty segment in India.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—