VIP Hair Colour Shampoo 100 Grey Coverage for women and men up to 4 Weeks Dark Brown Each 20ml x Pack of 8 160ML

VIP Hair Colour Shampoo 100 Grey Coverage for women and men up to 4 Weeks Dark Brown Each 20ml x Pack of 8 160ML

About Product:
The VIP Hair Colour Shampoo provides 100% grey coverage for both women and men. It comes in a pack of 8 with each sachet containing 20ml of product, allowing for easy application and convenience. The dark brown shade ensures a natural look and can last up to 4 weeks.

Key Features:
- 100% grey coverage
- Easy to use with individual sachets
- Dark brown shade for a natural look
- Long-lasting formula up to 4 weeks

For Whom:
This product is suitable for both men and women who want to cover their grey hair with a convenient and easy-to-use solution. The dark brown shade is versatile and can work for various hair types.

Pros:
- Provides full grey coverage
- Comes in individual sachets for easy application
- Long-lasting results up to 4 weeks
- Natural-looking dark brown shade

Cons:
- May not be suitable for those with sensitive skin or allergies to hair dye
- Some users may prefer a different shade for their hair color preferences
- Packaging may not be environmentally friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers 100% grey coverage and long-lasting color, meeting market expectations.	Nielsen
Brand Strength	20	10	VIP brand well-recognized in India for hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for semi-permanent hair color products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced for the features and benefits it offers.	GfK
Competition	10	10	Facing moderate competition from similar products in the market.	Statista
Use-case Advantage	5	5	Convenient solution for both men and women seeking easy hair coloring at home.	Kantar
Final Market Score	100	66/100 (3.30/5)	VIP Hair Colour Shampoo 100 Grey Coverage is well-positioned in the Indian market segment, offering a convenient and effective solution for at-home hair coloring.

Factor	Rating (out of 5)	Notes
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