VARS LONDON white kohl kajal pencil Auto kohl kajal waterproof long lasting smudge proof pure white kajal eye kajal

VARS LONDON white kohl kajal pencil Auto kohl kajal waterproof long lasting smudge proof pure white kajal eye kajal

- VARS LONDON white kohl kajal pencil is a high-quality eye pencil designed to give you a pure white kajal look. It is auto kohl, waterproof, and long-lasting, making it perfect for all-day wear without smudging.

- Key features of this kajal pencil include its smooth application, intense color payoff, and smudge-proof formula. It is also enriched with nourishing ingredients to keep your eyes feeling comfortable throughout the day.

- This kajal pencil is suitable for anyone looking to add a pop of white to their eye makeup routine. It is perfect for creating bright and bold eye looks, whether for a special occasion or everyday wear.

- Pros: The VARS LONDON white kohl kajal pencil is highly pigmented, long-lasting, and waterproof, making it ideal for all-day wear. It also has a smooth and creamy texture that glides on easily without tugging or pulling on the delicate eye area.

- Cons: Some users may find that the white color can be a bit intense for everyday wear and may prefer a more subtle look. Additionally, while the kajal is smudge-proof, it may require a touch-up throughout the day for a perfect finish.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Offers waterproof, long-lasting, and smudge-proof features desired by Indian consumers.	Retail360
Brand Strength	20	15	VARS LONDON is a recognized brand in the Indian market.	Brandwatch
Category Momentum	20	10	Growing demand for kajal & kohls in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Pricebaba
Competition	10	8	Facing moderate competition from other established kajal brands in India.	ETRetail
Use-case Advantage	5	5	Pure white kajal suitable for traditional Indian makeup looks.	Vogue
Final Market Score	100	56/100 (2.80/5)	VARS LONDON white kohl kajal pencil positioned well in competitive Indian kajal & kohls market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—