V Truss Organics Natural Organic Black Hair Color Powder 150g Chemical Free With No Ammonia Bleach Peroxides Natural Black Long Lasting Hair Dye Pack of 2

V Truss Organics Natural Organic Black Hair Color Powder 150g Chemical Free With No Ammonia Bleach Peroxides Natural Black Long Lasting Hair Dye Pack of 2

- V Truss Organics Natural Organic Black Hair Color Powder is a chemical-free hair dye option that is free of harmful ingredients such as ammonia, bleach, and peroxides.
- The key features of this hair color powder include its natural black shade, long-lasting formula, and organic ingredients that nourish and condition the hair while coloring it.
- This product is suitable for individuals looking for a natural and organic hair dye option that is gentle on the hair and scalp. It is ideal for those with sensitive skin or those looking to avoid harsh chemicals in their hair care routine.
- Pros: Chemical-free formula, natural black shade, long-lasting color, nourishing and conditioning properties. Cons: May require multiple applications for desired color intensity, can be messy to apply.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers chemical-free, long-lasting black hair dye suitable for Indian hair types.	IndiaRetailing
Brand Strength	20	18	Established reputation for organic and natural products, trusted by consumers.	Brandwatch
Category Momentum	20	15	Growing demand for natural and chemical-free hair color products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, making it accessible to a wide range of consumers.	RetailToday
Competition	10	8	Facing competition from other established organic hair color brands in the Indian market.	BeautyWorld
Use-case Advantage	5	5	Convenient pack size and easy application process for at-home use.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Organic black hair color with strong brand reputation and competitive pricing.

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