TWIREY Silicone Highlight Cap Hair Colouring Dye Cap with Metal Hook

TWIREY Silicone Highlight Cap Hair Colouring Dye Cap with Metal Hook

About Product: The TWIREY Silicone Highlight Cap is designed for easy and mess-free hair colouring and highlighting at home. Made with durable silicone material, this cap is reusable and makes the hair colouring process more efficient.

Key Features: - Comes with a metal hook for easy application and removal - Multiple holes for precise and even colour distribution - Adjustable cap size to fit all head sizes - Can be used for both full head colouring or highlights

For Whom: This highlight cap is perfect for DIY hair colouring enthusiasts who want to achieve salon-like results at home. It is also suitable for professional stylists looking for a convenient and efficient tool for their clients.

Pros: - Reusable and durable silicone material - Easy to use with the included metal hook - Allows for precise and even colour distribution - Fits all head sizes with its adjustable cap size

Cons: - Some users may find the metal hook slightly flimsy - The cap may not be suitable for very long or thick hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silicone material and metal hook offer durability and ease of use, aligning well with Indian consumer preferences.	GfK
Brand Strength	20	10	Limited brand recognition in the Indian hair coloring tools segment.	Euromonitor
Category Momentum	20	15	Growing demand for DIY hair coloring tools in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Nielsen
Competition	10	6	Facing moderate competition from established local and international brands offering similar hair coloring tools in India.	IRI
Use-case Advantage	5	5	Provides a convenient solution for precise hair coloring at home, appealing to Indian consumers seeking cost-effective options.	Kantar
Final Market Score	100	66/100 (3.30/5)	TWIREY Silicone Highlight Cap offers a competitive solution in the growing Indian DIY hair coloring tools segment.

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